Author Archives: Lauren Elkins

I write. It's hard. I'm a mom. That's hard. Hard things bring real beauty and I am a fan of beauty.

Content creation: building posts off of previous posts

Often, the hardest part about blogging is coming up with good, original content. Here’s one idea that I’ve seen on plenty of sites and use myself: build new posts off of previous posts. How is that original? Two reasons: You make sure you’re…

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5 ways to use themes for content creation

One of the hard things about posting consistently for me is coming up with good content. I often feel like I use up all my idea-generating brain cells on writing I do for clients, drying up the well for my own site! Have…

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promoting your brand on social media

Let’s make a list. I like nice, short posts that get to the point. Isn’t it annoying, sometimes, when you want to try out a recipe you found online, but you have to scroll through all of these paragraphs and images to get…

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Why, How, and What for Content Calendars

A content calendar has become a must-have for me and my blogging because my freelance writing business has grown. I used to post on my blogs willy-nilly. I lacked consistency and I lacked themes. I’ve learned that these matter if I am going…

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Defining a content creation game plan

I have been inconsistent with posting blog content on my own website. I have legitimate reasons that include two small kids demanding of my time, a house that needs a little cleaning, paying customers with writing deadlines and expectations, and a weekly soccer…

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6 Project Management tools for writing

“…prepare yourself—holistically, mentally and spiritually—to take on a project that exists entirely in your head.” Garth Stein, author of The Art of Racing in the Rain and A Sudden Light. The above quote comes from praise Stein gave about a book on writing and I…

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How I use pinterest to come up with blog post ideas

You’re casually scanning through one of your favorite websites, jumping from article title to title when, bam! That article. That looks interesting. That could be a blog post on your site. But, you don’t have the time to sit down and write immediately.…

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How to rock at good content writing – tips from this freelance writer to you!

My first consistent job as a freelance writer was churning out social media content. I had never done this before, but I had been doing a lot of networking, created this website to serve as my resume, and picked up free or small…

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24 writing prompts to get you going on your memoir

I meet with my writers’ group once a month; we share our writing, critique each other, laugh, eat, and love being together. We schedule and coordinate our monthly gatherings using a Facebook group where I’ve been dubbed honorary President. (It’s because I have…

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How to overcome the curse of knowledge in your writing

We are plagued with information imbalances. Have you ever tried explaining a grammar concept to a non-writing friend and it just doesn’t stick? “Passive sentences start with the BE-VERBS. It’s the be-verbs!” “Bee verbs?” Confusion. “You should have used lay, not lie.” “All…

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