Author Archives: Lauren Elkins

I write. It's hard. I'm a mom. That's hard. Hard things bring real beauty and I am a fan of beauty.

How writing makes me happy (and why that matters for my success)

“Do what you love, and put your whole heart into it, and then just have fun,” Tim Cook once told a reporter. He was answering a question seeking advice on achieving personal success. His words were similar to Warren Buffett: “In the world…

Read more

Unique Trello boards for writers — how to organize your craft

Trello is an excellent tool for project tracking, whether individually or with a team, but the beauty of it is really in its simple customization. You can set it up to do some pretty cool stuff and I’ve used it in some unique…

Read more

Project management for writers and entrepreneurs

Keeping track of projects is a skill. It’s a taught and learned skill. Project managers, who have trained and tested and certified in this, are paid big bucks. Keeping track of it all and doing it well matters. As an entrepreneur and freelance…

Read more

25 hashtags for writers on social media

I drew a resource for myself in my sketch book: good hashtags to use, as a writer, on social media. I realized that I kept repeating the same search online, looking up hashtags to use for posts on Twitter, Facebook, and Instagram. I…

Read more

Content creation: building posts off of previous posts

Often, the hardest part about blogging is coming up with good, original content. Here’s one idea that I’ve seen on plenty of sites and use myself: build new posts off of previous posts. How is that original? Two reasons: You make sure you’re…

Read more

5 ways to use themes for content creation

One of the hard things about posting consistently for me is coming up with good content. I often feel like I use up all my idea-generating brain cells on writing I do for clients, drying up the well for my own site! Have…

Read more

promoting your brand on social media

Let’s make a list. I like nice, short posts that get to the point. Isn’t it annoying, sometimes, when you want to try out a recipe you found online, but you have to scroll through all of these paragraphs and images to get…

Read more

Why, How, and What for Content Calendars

A content calendar has become a must-have for me and my blogging because my freelance writing business has grown. I used to post on my blogs willy-nilly. I lacked consistency and I lacked themes. I’ve learned that these matter if I am going…

Read more

Defining a content creation game plan

I have been inconsistent with posting blog content on my own website. I have legitimate reasons that include two small kids demanding of my time, a house that needs a little cleaning, paying customers with writing deadlines and expectations, and a weekly soccer…

Read more

6 Project Management tools for writing

“…prepare yourself—holistically, mentally and spiritually—to take on a project that exists entirely in your head.” Garth Stein, author of The Art of Racing in the Rain and A Sudden Light. The above quote comes from praise Stein gave about a book on writing and I…

Read more